SAMSPEL
HR, recruitment and organisational work—the services practice and operational ground.
Visit samspelt.seABOUT / SAMSPELT
Products built close to the work.
SAMSPELT is the software, AI and product identity connected to SAMSPEL's work in recruitment and organisations.
TWO IDENTITIES / ONE ORIGIN
SAMSPELT
Software, AI and products shaped by those real operating conditions.
Explore productsFOUNDER
Linus Ridderlind
Founder & Product Lead
Linus builds from Umeå in northern Sweden. Deep operational experience, broad systems understanding and AI-native execution shorten the distance from a real problem to a working product.
The thesis is practical: understand the work closely, design the system around what matters, and verify what is actually working.
WORKING THESIS
Technology should increase clarity—not merely activity.
Start with reality
Observe the work, its constraints and the point where momentum is lost.
Build the smallest system
Make the key relationship or action clearer before adding surface area.
Close the evidence loop
Test the actual path and distinguish what works from what is still a direction.